MFOA 2025-2029 Strategic Plan

We’re pleased to share an update on MFOA’s 2025–2029 Strategic Plan — a renewed vision shaped by your insights and focused on building a stronger, more sustainable future for municipal finance in Ontario.

At our most recent Board meeting, we advanced the next phase of the plan’s development, solidifying our strategic direction, confirming our Major Brand Opportunity, and setting the stage for implementation.

Our North Star Promise: The MFOA Strategic Promise

Leading to Connect, Inform, Equip and Empower Members

This enduring promise continues to anchor our work. As we look to the future, we’ve refreshed our approach to strategic planning with a sharper focus and clearer priorities that will guide us through 2029.

Introducing Our Major Brand Opportunity: Sustainable Modernization

At the heart of the 2025–2029 Strategic Plan is Sustainable Modernization, a forward-looking vision that reflects MFOA’s dual commitment to:

• Sustainability: Thoughtful decision-making and resource management that strengthen organizational resilience and ensure long-term value to members.
• Modernization: Embracing new technologies, tools, and practices to enhance efficiency, improve service delivery, and elevate the member experience.

Strategic Pillars: Building the Foundation for Progress

The Strategic Plan is structured around four interconnected pillars, each with specific initiatives under development:

1. Ensure Financial Sustainability Diversify revenue streams, implement a structured plan for financial growth, and optimize spending to reduce risk and strengthen viability.
2. Elevate the Member Experience and Offering Improve digital services, refine our understanding of member needs through data, and refresh communications to deliver greater value and engagement.>/li>
3. Develop the Long-Term Health of Municipal Finance Advance workforce development, promote evidence-based advocacy, and ensure MFOA remains responsive to the evolving municipal landscape.
4. Optimize Internal Capabilities and Operational Efficiency (Enabling Pillar) Establish a culture of continuous improvement, close capability gaps, and enhance infrastructure, data systems, and cybersecurity to support strategic delivery.

Each pillar is supported by specific initiatives with measurable goals. Planning teams are currently prioritizing and sequencing these initiatives to ensure strong alignment with organizational capacity and member needs.

Together Toward 2029

Our refreshed Strategic Plan positions MFOA to be agile, forward-thinking, and purpose-driven. Through targeted initiatives, informed decision-making, and the continued support of our members, we are laying the groundwork for a modernized and resilient future for municipal finance in Ontario.

Thank you for being part of this journey — and for helping us modernize MFOA, sustainably.